WE DRINK WATER
If you love snowboarding or some other activity that infects all the decisions in your life, you are likely a choice target-consumer for corporations that sell “energy drinks.” Maybe you, like us, started to feel uncomfortable about how effective these companies have become at encouraging young people to consume copious caffeine, sugar and sodium in a liquid form.
In 2011, we began writing Drink Water on our snowboards. Drink Water became some sort of statement, movement, mission, or whatever it is, and we bought some silkscreens and started making t-shirts, stickers, and sweatshirts. We gave a bunch away, and people we respect wore them with pride.
We’re out to spread the Drink Water word(s). We don’t sell water, we just drink it.