L1 Premium goods

While thinking about what to write for this intro, I found myself going back to the

beginning of my time with L1. It’s hard to believe it’s been over 10 years in one

capacity or another.

Though things have changed as styles and tastes evolved,

there has always been one constant: we are unapologetically making outerwear

we want to ride in. Our outerwear may have seemed unconventional in the

beginning but it has ultimately helped define, at least for my generation, an aspect

of snowboarding.

This mentality has been the foundation for everything we do year

after year, giving the next generation the freedom to express themselves; and us

as a brand the freedom to pivot and cater to the industry’s ever-changing needs.

L1 is for the risk takers and the dreamers who are willing to stand out from the

crowd and express their unconventional creativity